inhousesem.com

Conference Attendance

Fri, 03 Feb 2012 18:00:49 +0000

Want to attend a hip search engine marketing conference, but have trouble convincing the powers that be that its worth the money? Check out my latest article, Justifying Conference Attendance For In-House Search Marketers on Search Engine Land. It will give you ammunition, they can’t say no!

And speaking of conferences, I will be at SMX West later this month, doling out free advice on the SMX Mechanics panel as well as moderating a lunch table on Mobile Marketing. Come by and say hi!

Top 5 Search Marketing Changes in 2011 & a New SEMcast

Sat, 14 Jan 2012 21:44:40 +0000

I thought it would be nice to have a rundown on 2011 from a search marketer perspective, hence a new article from me on the top 5 In-House Search Marketing Game Changers In 2011 on Search Engine Land.

For those who prefer my melodious voice, you can listen to this and other search marketing thoughts in SEMcast #21 (or subscribe to Geekcast.fm in iTunes).

And, upcoming speaking dates are also at hand, I”ll be on the PPC Mechanics panel again at SMX West, please stop by and get some free SEM advice, or just say hey.

Happy New Year, y’all!

New Article on Google+ AdWords Social Extensions & Upcoming Travel

Tue, 13 Dec 2011 02:12:46 +0000

An article from me on Search Engine Land, Google+ AdWords Social Extensions. Check it out if you want to learn more on getting in early on the Google+ possibilities for marketers.

Soon I will be on vacation, whiling away my time on a scuba boat in the Great Barrier Reef, but after that I will be at Affiliate Summit in Las Vegas in January. Come by and say hi!

In case you don’t hear from me again this year, a very Happy Holiday to you and yours!

New Article on SEM Budgeting & PhoCusWright

Wed, 09 Nov 2011 20:55:14 +0000

An article from me on Search Engine Land, Annual Budgeting Guide For The In-House Marketer, which offers some handy advice on how to really rock the annual budgeting process. If budgeting and forecasting search engine marketing is something you dread, this will hopefully make you see it more as a crisistunity, or at least something you can now power through more efficiently.

Also, if you plan to be at the PhoCusWright conference in Florida next week, I too will be gracing it with my presence. Drop me a line, I’d love to say hey. Do not under any circumstances ask me about my last trip to Florida, a state I vowed never to return to (damn you PhoCusWright!).

Podcasts, An Article, Oh My!

Wed, 28 Sep 2011 21:38:22 +0000

Rampant travel schedule aside (I was in Sydney, I am now in the East Coast this week), I have somehow managed to continue spreading the good search marketing word. Behold!

Check out the latest column from me on Search Engine Land about time management tips for search engine marketing.

New SEMcast! #20(!) gives advice on hiring a great in-house SEM person and shares some thoughts on the Yahoo-Microsoft search alliance.

Hard to believe there are 20 SEMcasts out there. Crazy!

Article on +1, SEMcast #19, and more

Tue, 20 Sep 2011 22:13:35 +0000

An article from me (that I think I forgot to mention) on Search Engine Land, +1 For The In-House Search Engine Marketer, which offers some speculation about the role of +1 on paid search campaigns, but also I think a healthy dose of practical things to do to have +1 improve your campaigns.

For those who enjoy my dulcet vocals, these notions and more are available in podcast form in a new SEMcast #19 along with some notes on new AdWords Editor features.

June Updates

Fri, 24 Jun 2011 17:12:28 +0000

Holla, its my birthday today! Oh the glamour of 34. Now onto more pressing news.

New article out from me on Search Engine Land: 5 Handy New AdWords Editor Features. I’m mostly loving it, but one thing is annoying the crap out of me. Read it to find out what!

I know I am way behind on SEMcasts, but I am in London next week (work) and Scotland the week after (not work!), so when I get back, pinkie swears one will be produced for your listening pleasure.

Hiring an In-House Search Manager

Thu, 26 May 2011 15:27:35 +0000

New post on Search Engine Land from me, all about how to hire a great in-house search engine marketer, or if an agency might be a better fit. Enjoy.

Sitting right now at ShareASale’s ThinkTank (as I type!), if you see me, say hi.

Upcoming Speaking & Conferences

Mon, 23 May 2011 18:08:58 +0000

I am about to embark on the marathon of conferences, some of which I am speaking at.

May 26 - ShareASale ThinkTank in Chicago. I’m participating in the Buying Trends panel and representing Viator as a merchant, we’ll be having affiliate-merchant meetings, so schedule a time to see us! I’m around the 27th as well for the Friday sessions and Cubs event.

June 7 - SMX Advanced - Speaking on the The SoLoMo Revolution: Social Media, Local Search & Mobile Search Collide. I’ll be talking about paid social media ads. I’ll be around for the whole conference.

June 11/12 - TBEX Vancouver. I’m just attending this one and chatting with travel bloggers.

Would love to see you, so stop by and say hi!

New! Viator iPhone and iPad Apps

Tue, 17 May 2011 16:30:51 +0000

Holla! Viator released new apps for iPhone and iPad today. I worked a ton on this, so please dear reader, download this business! And if you have thoughts to share on them be so kind as to leave us a rating.

Viator Tours & Activities App for iPhone

Viator Ultimate Experience Guide℠ for iPad

Seriously you are still reading? Download! Do it now.